Browsing by Author "Khalid, Osama"
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Publication An exploratory content analysis of immersive advertisements and impact on branding & consumer behavior(MICA, Ahmedabad, 2023) Khalid, Osama; Kallol DasItem ASA – Action for social advancement(MICA, 2023) Kashyap, Ambuj; Khalid, Osama; Vaidya, Prabhuti; Shah, Rohan; Chanana, Shireen; Sharma, Udit; Panda, RasanandaFounded in 1996, ASA or Action for Social Advancement is a group of professionals who work towards natural resource development with the tribal communities of central India. A public charitable foundation, their aim is to promote field-based occupations for small and marginal farmers. They strive to develop livelihood security at a community level and wish to ensure that people get their livelihoods based solely on a natural resource development approach. They are registered under the Societies Registration Act 1860 and the Bombay Public Trust Act 1950. For the farmers across the nation, the organization has worked for land and water resources development, promotion of sustainable agriculture and creation of market access for the farmers for produce, inputs and services. Previously they have worked on projects like implementing MGNREGAs in various districts/villages of Madhya Pradesh, accelerating the production of Organic cotton in small and marginal farmers, constructing dug wells in tribal regions and etc.