Browsing by Author "Kishore, Amit"
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Item Effect of post-click factors in digital display channel: The role of depth of interaction in the sale conversion process(Excel India Publishers, 2023) Kishore, AmitItem Exploring the role of social media communications in the success of professional sports leagues: An emerging market perspective by Jay Trivedi, Sigma Soni and Amit Kishore(Taylor & Francis Online, 2020) Trivedi, Jay; Soni, Sigma; Kishore, AmitItem Wooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore(Inder Science Publishers, 2020) Trivedi, Jay; Deshmukh, Siddharth; Kishore, Amit