Browsing by Author "Kothari, Smita"
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Item Sony pictures networks India: Strategizing humour television content by Darshan Trivedi and Smita Kothari(Ivey Publishing, 2018) Trivedi, Darshan; Kothari, SmitaItem Wealth out of Waste (WOW): A business paradox by Mini Mathur and Smita Kothari(Emerald Publishing Limited, 2020) Mathur, Mini; Kothari, SmitaItem WittyFeed 2.0: Virality without social media by Sanjeev Kotnala, Siddharth Deshmukh and Smita Pranay Kothari(Ivey Publishing, 2019) Kotnala, Sanjeev; Deshmukh, Siddharth; Kothari, SmitaItem Zydus Wellness: Nutralite’s marketing twist by Falguni Vasavada-Oza, Smita Kothari and Sudiksha Patail(Ivey Publishing, 2019) Vasavada-Oza, Falguni; Kothari, Smita; Patil, Sudiksha