Browsing by Author "Krishna, Rajneesh"
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Item Business ethics: the Indian reality by Rajneesh Krishna and Atul Tandan(IIMB Mangement Review (2002: Vol. 14, No. 04, December), 2002) Krishna, Rajneesh; Tandan, AtulItem Children in Kirana store: building a case for retail communication by Anuradha Mohan Kumar, P.K.Sinha and Rajneesh Krishna(Journal of Brand Management (2003: Vol. 10, No. 01, February 2003), 2003) Krishna, RajneeshItem Consumer Behaviour by Rajneesh Krishna(2014) Krishna, RajneeshItem Online shopping: motivators and barriers by Rajneesh Krishna and Sunita Guru(Media Asia, 2010) Krishna, Rajneesh; Guru, SunitaItem Rural Brand Preference Determinants in India by Rajneesh Krishna(2009) Krishna, RajneeshItem Socio economic report 2020(MICA, 2020) Krishna, Rajneesh; Kasilingam, Dharun; Nagori, Viral; Mall, Sunita; Mehta, Rooshabh; Yagnik, Shailesh; Vani, VinaIndia has a tradition of collecting socio-economic statistical data through various sources including Population Census, National Sample Surveys, and as a by-product of administration. The advancement of digital technologies has enabled a growth in the availability of statistics. However, data gaps continue to exist on a number of emerging issues pertaining to geographies. It is critical to have statistics at various geographic levels for businesses, policymakers, researchers, and academia to effectively contribute to sustainable development. There has definitely been a significant improvement in the socio-economic development of India over the years. However, it is also evident that certain states, districts, and villages have outperformed the others leading to an imbalanced society. In-order to identify geographies that distinctly pose scopes for improvement, or demonstrates potential for business investments, it is necessary to have comparable statistical indicators. Recognizing this need, MICA-The School of Ideas, through MICA Marketing Intelligence (MIMI), has published this series of reports titled ÒSocio-Economic Report 2020Ó comprising of one book per state. The report presents 45 district level and 32 village-level indicators for all districts in a state and one village per district.Item Tell me a story!: Antecedents to purchase of handloom products in India by Payal Trivedi, Falguni Vasavada-Oza, & Rajneesh Krishna(Sage, 2020) Trivedi, Payal; Vasavada-Oza, Falguni; Krishna, RajneeshItem The road to learning who am I is digitized: A study on consumer self-discovery through augmented reality tools by Varsha Jain and Rajneesh Krishna(Journal Paper, 2023) Jain, Varsha; Krishna, RajneeshItem The role of augmented reality experiences in consumers' purchase intention toward new products(Wiley-Blackwell Publishing Ltd., 2024) Jain, Varsha; Krishna, RajneeshItem Understanding the adoption and willingness to pay for the internet of things (IOT) services by Dharun Kasilingam and Rajneesh Krishna(Wiley-Blackwell Publishing, 2021) Kasilingam, Dharun; Krishna, Rajneesh