Browsing by Author "Kumar, Abhishek"

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    Differential effect of national vs. regional celebrities on consumer attitudes by Varsha Jain, Subhadip Roy, Abhishek Kumar and Anusha Kabra
    (Management and Marketing Challenges for Knowledge Society (2010: Vol. 05, No. 04), 2010) Jain, Varsha; Kumar, Abhishek
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    Rural Immersion Programme: Sewa
    (MICA, 2019) Kumar, Abhishek; Kumar, Pushpendra; Kaur, Puneet; Bhatia, Shubhangi; Kuvera, Siddhartha
    SEWA and its principles and goals were as good and practical in the villages, on-ground, as they sounded inside the room, in their offices . The work they were doing is highly respectable and intense. Apart from interacting with these women at the office, we also got to travel to Anand, where we interacted with Micro Entrepreneurs. These were women who had started their own small businesses with the help of resources from SEWA. Every home there had females doing stitching work. They sold items like pillow covers, bed sheets etc. SEWA was helping them source raw materials and providing them a platform to sell. We got to understand how they started with their business, what helped them grow and what impact has it had on their life. How they procure the raw material for the products they make, what challenges do they face. They explained that SEWA Bazaar has helped them with a platform to sell, but it hasn’t helped them to enhance sales. They need more such initiatives to increase sales. As of now, all the sales happening is when someone asks for their products. Plus, a bigger challenge is that this entire household, comprising of 500 homes, are all in the same business, making the same things with the same material.