Browsing by Author "Kumar, Mayank"

Now showing 1 - 6 of 6
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    Empowering Rural Artisans: Enhancing Livelihoods And Preserving Heritage Through Glpc’s Mission Mangalam, With Gujarat Livelihood Promotion Company
    (MICA, 2025) Sivakumar, Niranjhan; Parekh, Pushtii; Khanna, Prithvi; Singh, Neeharika; Vadhavkar, Shaunak; Parkar, Shruti; Kumar, Mayank; Bhavin Sonal
    The MICA Rural Immersion Program is designed to bridge the gap between academic knowledge and real-world applications by assigning student teams to work with organizations actively involved in rural development. The program aims to provide students with hands-on experience in understanding and addressing the complex socio-economic challenges faced by rural communities. Teams are tasked with conducting field research, identifying key challenges, and proposing practical, scalable solutions that can improve livelihoods while preserving local culture and heritage. Our team was assigned the Gujarat Livelihood Promotion Company (GLPC), a key player in rural empowerment in Gujarat. Through this immersion, we gained firsthand insights into the day-to-day operations of rural communities, especially women-led Self-Help Groups (SHGs), and their efforts to uplift their livelihoods through traditional crafts and entrepreneurship. 1.2 Purpose of the Study The primary purpose of this study was to evaluate the economic and social dynamics of SHGs in the Kutch region. These groups, primarily composed of women artisans, represent a significant part of the local economy, engaging in traditional crafts such as Ajrakh block printing, Rabari embroidery, and weaving. However, they face numerous challenges, including market access, resource scarcity, and socio-cultural barriers. Our study aimed to identify these challenges and provide recommendations to enhance the operational efficiency of these SHGs, helping them to scale their businesses while preserving their cultural identity.
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    Evaluate social media impact, content strategy, engagement, and analyze competitors for insights and growth potential : with Sterling Accuris Wellness Pvt. Ltd.
    (MICA, 2024) Shukla, Tanya; Khatri, Rahul; Agarwal, Kanishk; Singh, Neeharika; Kumar, Mayank; Chauhan, Vineet
    We conducted the MIP in two phases- Immersion 1 (4-6 September, 2023) and Immersion 2 (11-14 Dec, 2023). During Immersion 1, we visited the corporate office of Sterling Accuris Wellness Pvt. Ltd., followed by a field visit to one of their laboratories. We conducted a comprehensive analysis of their operations and digital presence. Immersion 1 revolved around understanding the organization’s function and proposing possible solutions to enhance brand awareness, increase website traffic, and optimise marketing efforts. We deliberated over integrating AI technologies into marketing strategies, including researching AI-driven chatbot solutions, which will be an extension of their existing initiative. The previous report concluded with a set of actionable next steps, including sentiment analysis tools, SEO optimization tools, and marketing automation platforms.
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    Kalolytic Solutions
    (MICA, 2024) Agarwal, Harshini; Mahant, Jagruc; Acharya, Madhwaraj; Pandey, Pragya; Kumar, Mayank
    Money laundering and other illegal financial activity pose a significant threat to all financial institutions. As a result, it is crucial to determine and examine these firms' knowledge and adoption rates as well as their general perspective on technology and the dependability of AI. Kalolytic is offering leading Banks and Financial Institutions a variety of AI-driven tech solutions to choose from for Risk, Compliance, and Sales. Their goal is to provide a single software environment that enables clients to successfully address complex issues including money laundering, fraud detection, regulatory compliances, and continually changing business dynamics. The robust Kalolytic solutions package is powered by unique machine learning algorithms which reduces costs, increase efficiency, and spurs business growth.
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    To study and analyze the websites and mobile applications of the top 20 cities leading in digital governance in the world, do a gap analysis with the already existing AMC website and mobile application, and recommend all the possible implementable changes through methodical research
    (MICA, 2023-02) Mehta, Manan; Agrawal, Nandini; Gosalia, Tirthan; Bansal, Sakshi; Kumar, Mayank; Modi, Sarang
    To study and analyze the websites and mobile applications of the top 20 cities leading in digital governance in the world, do a gap analysis with the already existing AMC website and mobile application, and recommend all the possible implementable changes through methodical research.