Browsing by Author "Malik, Tanvi"

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    Report for rural project for consumer education in West Bengal
    (MICA, 2008) Paul, Arjun; Khanna, Sahil; Malik, Tanvi
    Consumer education empowers consumers to exercise their consumer rights. It is perhaps the single most powerful tool that can take consumers from their present disadvantageous position to one of strength in the marketplace. Consumer education is dynamic, participatory and is mostly acquired by hands-on and practical experience. For instance, a woman who makes purchase decisions for the household and does the actual buying in the marketplace would be more educated about market conditions and ‘best buys' than a person who educates himself about the market with the help of newspapers or television. Also, today, it is not just the market or products that a consumer needs to educate himself about but s/he also needs to know about company profile, government policies and introduction of new technology. In the Indian context, sustainability and traditional knowledge can play a vital role in empowering consumers but consumers are unable to connect to their knowledge base. Consumer education can rejoin the broken link and make traditional knowledge accessible to consumers again. Some sources of consumer education are past experiences of consumers, information dissemination by government agencies and NGOs, classroom teaching by teachers and informal lessons by parents.
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    Sex in advertising : a study of its effectiveness on the urban Indian youth
    (Mudra Institute of Communications, Ahmedabad, 2009) Malik, Tanvi; Manaswini Acharya