Browsing by Author "Mathur, Shivank"

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    Rural Immersion project : Gujarat Forest
    (MICA, 2020) Sethia, Aditya; Jha, Archita; Shitole, Avani; Ratra, Chirag; Vishwa, Sakshi; Mathur, Shivank
    We need to engage with the audiences to generate more interest and a visit intention among the people. This will only happen when we are top of mind recall is increased and that can happen when the visitor constantly engages with VoF ● People associate with influencers and tend to follow trends and these influencers. Therefore we will invite some prominent travel influencers so that they can generate interest about VoF on social media and digital platforms. ● People buy some souvenirs for their homes. A souvenir will remind them of VoF every time they look at these souvenirs in their homes. This will include seeds, fridge magnets, keychains etc. ● Gardening workshops will give the visitors to engage with VoF in a way that will make them know more about the flowers and gardening better. It will not be just about the flowers for these visitors but about taking some memories along. At the same time, they will be able to engage with the staff the area ● Spotify playlists will help the visitors to remember about the place better especially when they listen to the music. They will be able to like the songs, recommend songs and engage with VoF even after going home. The playlists will include songs from local artists which will also help in uplifting these artist