Browsing by Author "Megha Tata"

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    The media masters: Television in the digital age
    (MICA Ahmedabad, 2022-04-04) Megha Tata
    Let’s talk TV! We unravel the nuances of television content in a fascinating conversation with Ms. Megha Tata, Managing Director at Discovery Communications India. We gain insights into the television industry's meteoric shift to digital and the creative decisions that fuel the content that reaches our screen. Stay tuned for a conversation about: 1. How to adapt to different storytelling environments (1:07) 2. How Discovery+ breaks through the oversaturated OTT space (5:30) 3. The behind-the-scenes of a massive media company (21:09) We also discuss the iconic Man vs. Wild case and the changing consumption patterns of audiences, where students at MICA shared their own questions with our industry expert.