Browsing by Author "Mishra, Sameeksha"

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    Branding for Shreyas Foundation
    (MICA, 2018) Deogharia, Swaraj; Gaur, Smriti; Dulera, Neha; Mishra, Sameeksha
    Shreyas foundation has had some exemplary leaders from respective fields as their alumni. The foundation of Shreyas is based on to create an ecosystem for learning that enables its students to explore their heritage, discover their true potential, understand their responsibility as global citizens, ignite in them creativity and curiosity to question boundaries, and instills in them the desire, capability and self-confidence to pursue excellence. Need/Importance for the project - Shreyas as a brand is perceived as a school of holistic education. As per the project assigned to the group, there is a requirement of umbrella branding for Shreyas foundation. The “Shreyas” brand should communicate the strong philosophy of Experiential Learning that the institute stands for. The group’s aim is to establish Shreyas as a global village for students with respect to experiential learning. To build a successful and authentic brand, we will have to start with their values.
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    Rural Immersion project : Gujarat Forest - Research study on marketing and branding plans for arogya van and wellness centre
    (MICA, 2020) Madan, Kshitij A .; Khare, Ninad; Poddar, Prgati; Narang, Samartha; Mishra, Sameeksha; Kathuria, Shreya
    As part of our project report, we intend to provide the Gujarat Forest team with actionable solutions for the above stated problem, along with possible visual mockups that can be implemented directly by the team with minimal changes. Since our team worked in a remote setting, we have ensured to connect with multiple on-ground touchpoints to get a real picture of the state of affairs at each step of our project research. The project report begins with a brief description of the project organisation and our project objectives. A detailed breakdown of our team’s understanding of the project along with the research methodology adopted follows. Our consequent research findings are then analysed to present possible strategic routes. The report is concluded by an extensive description of each solution that we would like to recommend, with a conclusion note.
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    The effects of changing gender roles and feminism on marketing : a historic preview and semiotic analysis of femvertising
    (Mudra Institute of Communications, Ahmedabad, 2021) Mishra, Sameeksha; Harmony Siganporia