Browsing by Author "Mulla, Aftabahmed"

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    Allevents.in
    (MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
    The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.