Browsing by Author "Naik, Naisha"

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    Rural Immersion Report: Sewa Foundation
    (MICA, 2025) Pathak, Anubhuti; Naik, Naisha; Khurana , Nishtha; Shyamsukha, Palak; Roy, Trisha
    SEWA, or the Self Employed Women’s Association, has been active for many years, working to improve the lives of women in India, especially in rural areas. Since it started, SEWA has focused on empowering women by giving them resources, training, and access to markets to become financially independent. SEWA operates in various sectors, including agriculture, textiles, and food services, all run by the women themselves. These businesses not only support the women’s livelihoods but also benefit their communities. During our stay at Shantaghar, a community space where many SEWA members live and work, we were warmly welcomed by a group of women who were gathered in prayer. This showed the strong sense of community that is important to SEWA’s approach. Over the next few days, we met the local leadership team: Alka Ben, the district coordinator; Bhavini Ben, the local coordinator; Saloni Ben, who helped us with our research; and Bhawna Ben, who managed Kamla, the community kitchen. They helped us understand how SEWA’s businesses are structured and the challenges the women face, as well as the deep sense of community and responsibility among them.
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    To develop a strategy and create a significant presence digitally for Shivalik Group & Mr. Chitrak Shah, MD Shivalik Group
    (MICA, 2024) Naik, Naisha; Tiwari, Pooja; Vyas, Paavan; Kejriwal, Vishakha; Pandya, Saurabh; Joshi, Dhruvesh
    Shivalik Group and Managing Director Mr. Chitrak Shah, face the challenge of establishing a solid digital presence to effectively communicate their brand's story, achievements, and values in the competitive real estate sector. Despite their success and contributions to Ahmedabad's urban development, their limited digital engagement and underutilized online platforms hinder their ability to reach a broader audience and showcase their leadership and innovation in the industry. This gap in digital strategy impacts brand visibility, customer engagement, and the potential for Mr. Shah to be recognized as a thought leader.