Browsing by Author "Narang, Samartha"

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    Identifying and evaluating digital nudging techniques and understanding consumer behaviour in context of indian fmcg food e-commerce
    (Mudra Institute of Communications, Ahmedabad, 2021) Narang, Samartha; Falguni Vasavada Oza
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    MICAVAANI-Radio based education
    (MICA, 2018) Pandey, Garima; Goyal, Anubhav; Narang, Samartha
    MICAVaani is the community radio station of Mudra Institute of Communications, Ahmedabad (MICA) was established in 2005. It uses the frequency 90.4 FM to reach out to surrounding villages that lie within a 7 km of the radius of its campus, viz., Shela, Ghuma, Kaneti, and Telav. Since its inception, the station has strived to create meaningful programs for the people of these communities in accordance with their needs and demands, and also tried to bring about social change in their behavior and attitude. Over the several years since its inception, MICAVaani has developed meaningful content coveringareas like health and nutrition, travel, moral-based stories, radio dramas, films,books, poetry, etc. All our efforts have placed radio at the core to help in listeners' overall development. This paper outlines the work and efforts of the TRIVANI team from MICA to expand the listenership of MICAVaani and how we can leverage radio based education to reduce the number of dropouts from Telav Primary School after 10th standard and also to make students aware of the various opportunities that are open to them after completion of Higher Secondary Education.
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    Rural Immersion project : Gujarat Forest - Research study on marketing and branding plans for arogya van and wellness centre
    (MICA, 2020) Madan, Kshitij A .; Khare, Ninad; Poddar, Prgati; Narang, Samartha; Mishra, Sameeksha; Kathuria, Shreya
    As part of our project report, we intend to provide the Gujarat Forest team with actionable solutions for the above stated problem, along with possible visual mockups that can be implemented directly by the team with minimal changes. Since our team worked in a remote setting, we have ensured to connect with multiple on-ground touchpoints to get a real picture of the state of affairs at each step of our project research. The project report begins with a brief description of the project organisation and our project objectives. A detailed breakdown of our team’s understanding of the project along with the research methodology adopted follows. Our consequent research findings are then analysed to present possible strategic routes. The report is concluded by an extensive description of each solution that we would like to recommend, with a conclusion note.