Browsing by Author "Nitesh, Nayan"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Brand building with native advertising: effect of digital native ads on attitude towards brand and purchase intention
    (Mudra Institute of Communications, Ahmedabad, 2019) Nitesh, Nayan; Jay Trivedi
  • Thumbnail Image
    Item
    Rural Research Projcet: KVIC, Gujarat
    (MICA, 2018) Nitesh, Nayan; Chaturvedi, Ashka, Shubham
    To promote the sale and marketing of khadi and/or products of village industries or handicrafts, the KVIC may forge linkages with established marketing agencies wherever feasible and necessary. “Gramodaya” being the major focus behind the inculcation of Khadi, this study intends to look around the possible innovations in the Khadi manufacturing. Khadi has been a source of empowering the poor and weaker society majorly in the rural areas. Khadi as introduced by Gandhi ji, is the beacon of hope to make women and men self-sufficient against the industry which is going forward with machined and automation. Khadi sustains the power to transform the lives of the people. Khadi fabrics and garments are not as popular and mainstream as powerloom garments are among the general populace; this owes itself in large part to limited product choices in terms of design and quality. A central strategy needs to be in place which facilitates and encourages collaboration between different departments. The organisation is able to meet the current demand with its current capacity, but any fluctuation would be difficult to accommodate.