Browsing by Author "Nitesh Mohanty"

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    The growing inclination of brands towards digital out of home advertising and its consumer perception
    (Mudra Institute of Communications, Ahmedabad, 2022) Gangwar, Kajal; Nitesh Mohanty
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    The New Norm: On Marketing & Creativity
    (MICA Ahmedabad, 2020-06-26) Nitesh Mohanty
    S02 E01 | The New Norm • In Conversation with Prof. Nitesh Mohanty on Marketing & Creativity After the success of the first season of MICAST, we are back with another season titled The New Norm, where we discuss with our esteemed faculty members about the implications caused due to the pandemic and the way forward. For the first episode, we have with us Prof. Nitesh Mohanty, Visual Artist and Chairperson CCC Program, MICA. We discuss with him the role of good content and creativity for effective Marketing in the current times.