Browsing by Author "Pant, Saumya"
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Item A comparative analysis of mobile marketing: A case study approach by Saumya Pant and Varsha Jain(2013) Pant, Saumya; Jain, VarshaItem An ethnographic research undertaken at Assangthang Village of Namchi District in Sikkim to find opportunities for Communication and Marketing in the area.(MICA, 2015) Ganguly, Surankita; Pant, Saumya; Pradhan, Prasanna Devi; Mishra, Ashwani KumarAssangthang is a Village in Namchi Tehsil in South District of Sikkim State, India. It is located 96 KM from State capital Gangtok. Developed by the Rural Management and Development Department, Assangthang Model Village is located 8 kms away from Namchi, the South district headquarters. Assangthang (Sikkim) is almost 2200 kilometers far from Ahmedabad. There is only one Government Primary School present which have Anganwadi present along it. The school support education till class 8th, after which if a student is willing to go for higher education, they have to attend the private school which supports education from nursery to 12th standard. However, this school is not present within the village, and a student attending the school has to cover about7-8 km on road. Also, the fees of the private school is about Rs. 700-800 per month for education, and if students avail any transportation facilities, have to pay more for the vehicle provided by the school itself for pick up and drop facilities. However, apart from some text books, no other stationary or dresses or any other items are not distributed to the pupils in the private school. Assangthang PrimaryItem Communication & women empowerment: Issues and challenges. By Shubhra P. Gaur, Saumya Pant and Arbind Sinha(2015) Gaur, Shubhra; Pant, Saumya; Sinha, ArbindItem Consumers perceived attitude and behaviour towards preference of smartphone applications (apps)(Mudra Institute of Communications, Ahmedabad, 2016) Pant, Saumya; Anita BansalingappaItem Exploring facebook users privacy knowledge, enactment and attitude: A study on Indian youth By Rahul Gadekar and Saumya Pant: A study on Indian youth(International Journal of Communication Research, 2015) Gadekar, Rahul; Pant, SaumyaItem Exploring individual, cultural and structural components of health communication programs: A gender integrative approach(Palgrave Macmillan, 2016) Pant, Saumya; Pathak-Shelat, Manisha; Sharma, Aanchal; Krishnatray, PradeepItem I only need her uterus’: Noe-liberal discourses on transnational surrogacy” by Charlotte Krolokke and Saumya Pant(Nordic Journal of Feminist and Gender Research, 2012) Pant, SaumyaItem Mobile marketing: Positioning an Indian framework by Saumya Pant and Varsha Jain(Indore Management Journal, Special Issue: Referred Proceedings titled Excellence in Research and Education, 2012) Pant, Saumya; Jain, VarshaItem Mobile marketing: The emerging Indian perspective by Varsha Jain, Saumya Pant and Aarzoo Daswani(International Journal of Mobile Marketing (2011: Vol. 06, No. 02), 2011) Jain, Varsha; Pant, Saumya; Daswani, AarzooItem Navigating Generation Y for effective mobile marketing in India: A conceptual framework by Varsha Jain and Saumya Pant(International Journal of Mobile Marketing, 2012) Jain, Varsha; Pant, SaumyaItem Positioning Generation Y for effective mobile communication by Varsha Jain and Saumya Pant: The case of three cities in India(Transnatinal Press London, 2015) Jain, Varsha; Pant, SaumyaItem Understanding Smartphone apps usage among young adults in India. By Saumya Pant and Anita Basalingappa(Faculty of Communication and Media Studies, 2016) Basalingappa, Anita; Pant, Saumya