Browsing by Author "Purohit, Sonal"
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Item Airbnb experiences: Travelers� purchase behavior and word-of-mouth by Sonal Purohit(Sage Publications Ltd., 2022) Purohit, SonalItem Masstige consumption, brand happiness, and brand advocacy: A service perspective by Sonal Purohit(Wiley-Blackwell Publishing Ltd., 2023) Purohit, SonalItem Sustainable social enterprise built by empowering women artisans: A case of Gramshree, India by Sonal Purohit(Sage Publications Ltd., 2023) Purohit, SonalItem The effect of customers brand experience on brand evangelism: The case of luxury hotels by Sonal Purohit(Elsevier, 2023) Purohit, Sonal