Browsing by Author "R. Balki"

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    Advertising to Filmmaking
    (MICA Ahmedabad, 2020-02-18) R. Balki
    R. Balki, stellar ad man, filmmaker and the Paa of Bollywood speaks about the evolution of advertising over the last two and a half decades, how filmmaking and advertising are two sides of the same coin and the way forward for aspiring advertisers.