Browsing by Author "Rohra, Divesh"

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    Rural India & water pollution -health hazards of water pollution
    (MICA, 2008) Rohra, Divesh; Thakur, Punit; Shah, Sagar
    The village of Bhatian is well known across the state of Himachal Pradesh and the country because of the factory setup there by TVS Motor Company. The village is located in the Nalagarh Tehsil which rates very high on industrial development across the country and is amongst the important trade centres in the northern part of the country. Due to the establishment of the TVS Motor company factory, the people in Bhatian were faced with a sudden jump in their income levels, which is mainly attributed to the sale of their land to the parent company. This sudden affluence led to people with this kind of wealth moving out of their old traditional houses, to a more comfortable house within the village. This resulted in the village breaking up clusters. The first one is the cluster of new houses, majority of the people in these houses owned a house in the old village and have acquired this new property in the same village. The people in this cluster of population were very affluent were mostly farmers and land lords who sold of their lands to TVS.
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    Strategic model for brand activations
    (Mudra Institute of Communications, Ahmedabad, 2009) Rohra, Divesh; Richa Agrawal