Browsing by Author "Roy, Sneha"
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Item Rural Research Project: Parachh(MICA, 2014) Roy, Sneha; Dhawan, VarunItem Study the impact of online media generated content on brand perceptions, brand preferences and brand decisions(Mudra Institute of Communications, Ahmedabad, 2015) Roy, Sneha; Anita BasalingappaItem Study the impact of online media generated content on brand perceptions, brand preferences and brand decisions(Mudra Institute of Communications Ahmedabad, 2015) Roy, Sneha; Anita Basalingappa