Browsing by Author "Sabnavis, Ragini"

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    Change in relationship of the indian consumer: a content analysis of television commercials
    (Mudra Institute of Communications, Ahmedabad, 2015) Sabnavis, Ragini; Falguni Vasavada Oza
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    Rural Research Projcet: Bhagsunag
    (MICA, 2014) Kapse, Sanketa; Tewari, Saumya; Sabnavis, Ragini
    We conducted our rural research in Bhagsunag, a small village located very close to Mcleodganj. It’s a modern village with almost all the facilities available. It broke our imagery of a village when we expected people to be living in poverty but instead there was a decent income level of the villagers as it has developed into a prime spot for tourism in Himachal Pradesh. Given the diversity of information collection required, we employed both primary as well as secondary research to collect data and draw an understanding of the life and people in Bhagsunag. Our model of research was more of a Qualitative Rural Appraisal (QRA), as we conducted a focused study only on certain areas, where communication was required to improve the lifestyle of people.