Browsing by Author "Samuel, Noble"

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    Gujarat Forest
    (MICA, 2023) Sethi, Hridank; Chaube, Isha; Sen, Kasturi; Samuel, Noble; Agarwal, Rishita; Bhattacharya, Sayan
    People of Kevdi use forest products to fulfill maxim needs. The famous branches of teak wood teers are used to make furniture and storage tanks. Custard apple, grown in the village is consumed for personal use and also sold in nearby villages to make small profits. Brands like Reliance have now started to purchase custard apples from local farmers at 3-4 rupees which are then sold in cities at the rate of 50/60 rupees. The Forest dept has collaborated with these local farmers to create pulp, which is then sold to Wadilal and Reliance for 70/90 rupees. Now over 5-6 lakh worth of custard apples are sold monthly per village which generates an income of 5-6 k per month per family. 30% of Families migrate to Rajkot and nearby bigger villages with families for labor affecting the overall quality of education of their children. .
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    Re-Branding DusDishaa as a Heritage Tourism Organization
    (MICA, 2021) Mahajan, Atin; Srikanthan, Aditya; Arora, Madhavi; Samuel, Noble; Jain, Shashwat; Krishna, Yashasvi
    Dus Dishaa aims to reposition itself as a heritage explorer to appeal to a broader audience, especially the youth. The pandemic has highly impacted the business of Dus Dishaa, and it does not generate revenue during the off-season period. Dus Dishaa’s social presence currently does not translate to offline results, and footfall is not seen accordingly. Repositioning the organization’s image as ‘heritage explorer’ from just a heritage walk tour organizers by organizing on-ground events will increase the consumer engagement thus resulting in an increase in the brand awareness and thereby translating to increase in consumer outreach. Dus Dishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. Changing customer perception about the organization from being seen as a tour guide company to being perceived as a Heritage Enthusiast facilitator.