Browsing by Author "Saraf, Gaurangi"

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    Sewa
    (MICA, 2018) Sharma, Aanchal; Saraf, Gaurangi; Sethi, Paricheet
    Since all these enterprises and cooperatives are selling with their own brands individually, they are not able to leverage the SEWA brand. Each initiative is trying to reinvent the wheel by setting up the processes and systems for their enterprise and facing multiple challenges. There is definitely a potential for scaling up and onboarding close to a million entrepreneurs. This calls for designing a proper strategy and setting up a Digital Social Enterprise that focuses on creating both internal markets within the SEWA’s 2 million members as well as preparing the Micro-Entrepreneurs to tap into national and then later on international markets through this online retail platform. One of the major findings of the past 18 months’ sales and marketing efforts has been to have one collective common brand rather than currently having 10 different brands. Having multiple brands creates confusion amongst the customers. Objectives of