Browsing by Author "Sarkar, Mandrika"

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    Enhance SEWA initiatives with impact assessment and marketing strategies through comprehensive documentation with SEWA
    (MICA, 2024) Sarkar, Mandrika; Karkhanis, Sai; Kulkarni, Shruti; Lambat, Swati; Maskar, Vedha; Vaswani, L. K.; Patel, Palak
    The Rural Immersion journey brought us to the vibrant heartland of Gujarat, India, with the distinct purpose of comprehending the inner workings of the Self Employed Women's Association, widely known as SEWA, situated in Anand. SEWA stands apart due to its unique characteristic of being entirely managed and operated by women, for women with a central mission of empowering the women it serves. Our endeavor was to immerse ourselves in the intricate operations of SEWA, engage with the individuals who drive its transformative initiatives, and cultivate a profound understanding of life in Anand and its surrounding villages. Our research involved in-depth conversations and interviews with a diverse array of stakeholders, affording us the opportunity to delve into the intricacies of their daily existence, identify the various challenges they confront, and subsequently propose pragmatic solutions. This report offers a thorough insight into the incredible women who constitute SEWA, the transformative influence the organization exerts on the socio-economic landscape of the region, and the enlightening journey through Anand and its satellite villages.
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    Yearbook 2024
    (MICA, 2024) Agarwal, Aviral; Kundra, Dhruv; Sarkar, Mandrika; Mahapatra, Tanmay
    Message from President & Director Shailendra Raj Mehta - My dear graduating batches of PGP and CCC, The last one to two years have been wonderful with its rewards and challenges, and I would like to compliment all of you for coming out with flying colours. PGP, you began your journey at MICA in the backdrop of the worst epidemic ever faced by mankind, and we started in June’22, unsure of what lay in store in 2022-23. Thankfully, together, we were able to put our worst nightmares behind us and start afresh – the MICA faculty, staff and students. As you will agree, one of the biggest attractions of studying at MICA is the beautiful campus experience that it offers, something we never wish to deny to our students. Ask your preceding batches of 2020-22 and 2021-23, and you will know what you were lucky - not to miss out on. CCC, you were a small group of 24 but very powerful and potent. I have been hearing of the great creative work that you have been putting together and wish to compliment you on keeping the programme thriving and striving. I am confident, as always, that these new batches we will be sending out into the world beyond the red brick walls will carry forward the legacy of MICA, as we have been doing for the past 33 years.