Browsing by Author "Sen, Kasturi"

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    Gujarat Forest
    (MICA, 2023) Sethi, Hridank; Chaube, Isha; Sen, Kasturi; Samuel, Noble; Agarwal, Rishita; Bhattacharya, Sayan
    People of Kevdi use forest products to fulfill maxim needs. The famous branches of teak wood teers are used to make furniture and storage tanks. Custard apple, grown in the village is consumed for personal use and also sold in nearby villages to make small profits. Brands like Reliance have now started to purchase custard apples from local farmers at 3-4 rupees which are then sold in cities at the rate of 50/60 rupees. The Forest dept has collaborated with these local farmers to create pulp, which is then sold to Wadilal and Reliance for 70/90 rupees. Now over 5-6 lakh worth of custard apples are sold monthly per village which generates an income of 5-6 k per month per family. 30% of Families migrate to Rajkot and nearby bigger villages with families for labor affecting the overall quality of education of their children. .
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    Helping Bisleri ‘Fight The Fakes’
    (MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim
    82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.