Browsing by Author "Sethi, Paricheet"

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    Rural Immersion project : Gujarat Forestry - Vishwavan & Zarwani Eco-Tourism Site
    (MICA, 2020) Pawar, Aatman; Bharadwaj, Aniruddh; Chidambaram, Dhananjay; Sharma, Keha; Sethi, Paricheet; Kaur, Taranjot
    Vishwa Van and Zarwani Falls are tourist sites on the periphery of The Statue of Unity. Vishwa Van boasts of flora from all over the world, that stands as a reminder of the role of forests in interdependence of various species on Earth. The problem that these sites face however is that the crowd visiting the Statue of Unity does not visit the other sites that the Tourism Ministry has developed. Zarwani Falls make for a perfect one day picnic for families and friends, however the months of April, May and June do not see much footfall due to the waterfall drying up. To tackle this problem, the Gujarat Tourism Ministry has developed an adventure park and camping sites. However, these initiatives have not been marketed well. After identifying the pain points and gathering basic information about both the sites, we decided to talk to the stakeholders to collect insights. A lot of our insights came from talking to the Forest Officers and visitors who have previously visited the sight. Then we brainstormed about different ideas that could be implemented. We carefully plotted out Consumer Journey for both the sites, and planned the media distribution that we would require on basis of the discovered touchpoints.
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    Sewa
    (MICA, 2018) Sharma, Aanchal; Saraf, Gaurangi; Sethi, Paricheet
    Since all these enterprises and cooperatives are selling with their own brands individually, they are not able to leverage the SEWA brand. Each initiative is trying to reinvent the wheel by setting up the processes and systems for their enterprise and facing multiple challenges. There is definitely a potential for scaling up and onboarding close to a million entrepreneurs. This calls for designing a proper strategy and setting up a Digital Social Enterprise that focuses on creating both internal markets within the SEWA’s 2 million members as well as preparing the Micro-Entrepreneurs to tap into national and then later on international markets through this online retail platform. One of the major findings of the past 18 months’ sales and marketing efforts has been to have one collective common brand rather than currently having 10 different brands. Having multiple brands creates confusion amongst the customers. Objectives of