Browsing by Author "Shah, Anjali"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Identify consumption patterns for honey among Indian customers and develop a strategic brand communication plan for Maksika Honey
    (MICA, 2023-02) Dave, Aayushi; Shah, Anjali; Changkakati, Krishanu; Rana, Prachi; Thakur, Sukaran; Shah, Rishabh
    Conceptualized during the pandemic after being inspired by the personal experiences of Mr.Rishabh Shah and, Mr. Pritesh Shah, Maksika was launched in December 2020. Maksika honey brings unheated, untreated, and organic nectar honey with a unique flavor profile. It provides high-nutrient unpasteurized honey while being mindful of the bees and the local farmers, creating a high social impact. The brand aims to understand its audience's behavior patterns and needs better so that they can add value to their honey consumption experience. They also aim to educate consumers about the benefits of pristine honey, inculcate new consumption behaviors by offering alternate uses, and influence the current honey consumption patterns.
  • Thumbnail Image
    Item
    Livelihood generation and eco-tourism enhancement at kevdi with a focus on charoli, sitaphal and other mfps with Gujarat Forests
    (MICA, 2024) Shah, Anjali; Vaish, Digant; Munjal, Harshit; Sureka, Ishita; Rana, Prachi; Agarwal, Prerika; Nagori, Viral; Shah, Himani
    Recognizing the ecological significance of the Kevdi Eco Tourism Site, which is committed to preserving the natural environment. This includes afforestation and reforestation programs, wildlife conservation efforts, improve the tourism of the eco tourism site while keeping up with the promise of implementating the eco-friendly practices to ensure the long-term health and sustainability of the ecosystem. Non-Timber Forest Produce: A focal point of our project involves the sustainable collection of non-timber forest produce. We work in collaboration with the local community to identify, harvest, and market these resources, creating a dependable source of income while ensuring the responsible utilization of forest products.