Browsing by Author "Shah, Harshi"

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    Creating a marketing plan for SVP Hospital
    (MICA, 2023-02) Mehta, Janhavi; Shah, Harshi; Shah, Mihir; Rathore, Rukhman Singh; Malodia, Suresh; Patel, Parimal
    In order to create a marketing plan for SVP Hospital, we conducted on ground research in a very extensive manner and talked to a lot of stakeholders to have a comprehensive understanding of the project. We have successfully completed two immersions during the course of this project, conducted extensive secondary research and brainstormed campaigns and marketing strategy to best achieve the results for our client.
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    Study the missing link for optimal functioning of SHGs : With Guj. Govt. rural development department - Gujarat livelihood promotion company
    (MICA, 2023) Mehta, Janhavi; Agrawal, Drishti; Shah, Harshi; Pandharpurkar, Mayuri; Choudhury, Archisman; Sharma, Abhishek; Vaswani , L. K.; Joshi, Rohan; Bhuria, Sukumar
    The National Rural Livelihood Mission (NRLM) is a significant initiative introduced by the Ministry of Rural Development in India in 2010 to tackle rural poverty. Despite the country's impressive economic growth, a substantial portion of the rural population remains below the poverty line. To combat this issue, the government launched the NRLM, later renamed DAYNRLM (Deendayal Antyodaya Yojana – National Rural Livelihood Mission) in 2016. This centrally sponsored scheme is funded jointly by the Central and State Governments. The implementation of the NRLM is overseen by State Rural Livelihood Missions, with District Mission Management Units at the district level and Block Mission Management Units at the block level. The mission is being implemented gradually in specific blocks each year, with the goal of mobilizing all rural poor households by 2023-24. The primary objective of the NRLM is to promote sustainable livelihoods for the poor, helping them escape poverty. It focuses on providing formal credit access, supporting livelihood diversification, and ensuring access to entitlements and public services.