Browsing by Author "Shah, Rishabh"

Now showing 1 - 4 of 4
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    Develop a Brand Collaboration Strategy for an Organic Honey Brand
    (MICA, 2023-02) Rawat, Aryaman; Dave, Bansari; Pinge, Shubhranshu; Singh, Swastika; Simha, R M; Shah, Rishabh
    Over the course of our research, communication with our client mentor and the faculty mentor, and our first jury feedback, Team Outliers decided to recalibrate their strategy and approach to reaching solutions for this Problem Statement. Earlier, we had reached out to a single segment of brand categories, i.e., Restaurants or Cafes, and their customers. We conducted primary research to investigate their perceptions, preferences, and buying behavior concerning honey. We got an understanding of honey's perception.
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    Identify consumption patterns for honey among Indian customers and develop a strategic brand communication plan for Maksika Honey
    (MICA, 2023-02) Dave, Aayushi; Shah, Anjali; Changkakati, Krishanu; Rana, Prachi; Thakur, Sukaran; Shah, Rishabh
    Conceptualized during the pandemic after being inspired by the personal experiences of Mr.Rishabh Shah and, Mr. Pritesh Shah, Maksika was launched in December 2020. Maksika honey brings unheated, untreated, and organic nectar honey with a unique flavor profile. It provides high-nutrient unpasteurized honey while being mindful of the bees and the local farmers, creating a high social impact. The brand aims to understand its audience's behavior patterns and needs better so that they can add value to their honey consumption experience. They also aim to educate consumers about the benefits of pristine honey, inculcate new consumption behaviors by offering alternate uses, and influence the current honey consumption patterns.
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    Rural Research Project: Bilga and Sangowal
    (MICA, 2008) Soni, Ankur; Khanna, Karan; Shah, Rishabh; Bawa, Vishal
    Rural Punjab is as important as the urban Punjab if not more because it is where the real Punjab lies. While Punjab is generally associated with agriculture most agricultural households in Punjab today have become or are trying to become pluri-active, ‘standing between farming and other activities whether as seasonal labourers or small-scale entrepreneurs in the local economy; Agriculture and farming is no more an all-encompassing way of life and identity.’ The available official data on employment patterns in Punjab has begun to reflect this quite clearly. For example, the proportion of cultivators in the total number of main workers in Punjab declined from 46.56 in 1971 to 31.44 in 1991, and further to 22.60 by 2001. While the share of cultivators has been consistently falling, that of the agricultural labourers had been rising until the 1991 Census.
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    The role of pocket money in the life of Indian youth
    (Mudra Institute of Communications, Ahmedabad, 2009) Shah, Rishabh; Mini Mathur