Browsing by Author "Sharda, Sakshi"

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    Rural Immersion project : Kutch Craft Collective- Developing Strategies for boosting sales through online platforms for KCC's product line
    (MICA, 2021) Garg, Ashish; Valliamdakkal, Archana; Suman, Nishi; Shashank; Sharda, Sakshi; Ghoda, Vraj
    Kutch Craft Collective is an effort to promote the textiles and non-textiles crafts of Kutch by organizations of Kutch as a collective. It's a collection of art and artists. Five leading crafts organizations Kala Raksha, Khamir, Qasab- Kutch Craftswomen’ Producer Co. Ltd, Shrujan Creation and Vivekananda Rural Development Institute (VRDI), all who have played a significant role in revival and growth of centuries old cultural crafts of Kutch while creating livelihood opportunities for thousands of artisan families living in the remote areas of the district. Each and every piece over there has a uniqueness and has a different story to tell. Each piece speaks its own story of creation from a rural setup. KCC holds exhibitions in different cities to showcase the handicraft, sell them to a wider demography of audience and generate awareness of their presence on various channels for future customer relationships.
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    The link between semiotics and push notifications together in the digital arena and how can brands leverage this opportunity
    (Mudra Institute of Communications, Ahmedabad, 2022) Sharda, Sakshi; Sukaran Thakur