Browsing by Author "Sharma, Apoorva"
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Item Analysis of the brand choice process : a case of cooking oils in the Indian household(Mudra Institute of Communications, Ahmedabad, 2012) Sharma, Apoorva; Anita BasalingappaItem F1 in India : opportunities and challenges for stakeholders(Mudra Institute of Communications, Ahmedabad, 2008) Sharma, Apoorva; Anita Basalingappa