Browsing by Author "Sharma, Parul"
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Item Relevance of SEC in measuring consumption patterns in urban India(Mudra Institute of Communications, Ahmedabad, 2009) Sharma, Parul; Rajneesh KrishnaItem Rural research project: Prepare a sustainable and scalable Self-Employment and Income generation model for Kashmiri migrants community living in migrant camps(MICA, 2008) Sharma, Parul; Chowdhary, GunjanThe rise of militancy in the Valley of Kashmir and its adjoining areas since 1988 led to politico-ethnic divide between the two major communities inhabiting the Valley. It’s immediate and a major consequence has been the migration of more than 55,000 families, which mostly comprised of minority Kashmiri Pundits to Jammu and other parts of the country. Out to these migrant families some 21,000 are living outside J&K State while around 34,000 have sought shelter in Jammu division. This is perhaps the greatest displacement of persons in the history of India after its partition in 1947. (Kaul, 2005) For Kashmiri Migrant Community, the post migration period inflicted social and cultural disintegration as well as economic distress. Those who were little well-off, managed to establish themselves in Jammu and other regions but lesser fortunate particularly the people from rural areas were left to survive in the Migrant Camps withering inhospitable conditions.Item Understanding the role of public relations in brand building(Mudra Institute of Communications, Ahmedabad, 2003) Sharma, Parul; Seema Gupta