Browsing by Author "Sharma, Pooja"
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Item Artificial intelligence in governance: Tamil Nadu tapping-in the technology to combat the COVID-19 by Pooja Sharma and Rasananda Panda(Excel India Publishers, 2023) Sharma, Pooja; Panda, RasanandaItem Cultural lag and technological adoption by baby-boomers: A study of the transition from physical to digital of indian school education(Excel India Publishers, 2021) Roy, Gourav; Sharma, Pooja; Patra, SantoshItem Governance revisited: The role of communicative governance during COVID-19 pandemic by Pooja Sharma & Rasananda Panda(IIM Kozhikode, 2022) Sharma, Pooja; Panda, RasanandaItem Influencer advertising on digital media: An Indian political economy of communications perspective(Economic and Political Weekly, 2025) Sharma, PoojaItem Role of culture in developing transformative leadership for higher education in emerging economies by Varsha Jain and Pooja Sharma(Palgrave Macmillan, 2022) Jain, Varsha; Sharma, PoojaItem Target Audience Research: Nourish Organics(MICA, 2023-02) Sharma, Pooja; Walia, Laksh; Nijhawan, Kushan; Gulati, Naman; Mall, Sunita; Willson, DeepikaConducting primary research on the existing customers of Nourish Organics via IDIs and feedback calls, to understand the image of Nourish within customers, understand brand positioning, and map existing customers with respect to the above consumer profiles created.Item Weaver stories and discussion guideline with Jaipur Rugs(MICA, 2024) Singh, Aishwarya; Junnuri, Apoorva; Wagh, Druvang; Walia, Laksh; Sharma, Pooja; Bansal, VidhiAmarsar, a small village just 80 kilometers away from Jaipur, is home to various communities. Many families have someone working in Jaipur, while others run their own shops in the city. Here, the young girls dream of becoming teachers, and the boys aspire to be doctors. The village's economic activities are divided, with lower-caste residents often working as weavers, while upper-caste individuals own land and make an average of 1 lakh per month from farming. These opportunities are gradually changing the village's social dynamics, empowering the lower-caste residents and bringing about positive transformations. The village has clear boundaries because of the caste system. Each group has its own area. The dalits, who were once marginalized, found a way to contribute by becoming skilled weavers. The income from weaving is also helping them provide good education for their children. The village's social fabric, held together by traditions, has endured. But a small yet important change is happening. The village now has a female sarpanch, a position that was once unthinkable due to cultural and societal norms. Her rise to leadership is a sign of the community changing, with hopes for equality and empowerment in the air. As you go through the village, the elaborate patterns gracing the doorways and walls seem to tell their own stories. These patterns, ingrained in centuries of tradition, have found a way to transcend their initial canvas. They've traveled from walls and doors to the vivid rugs meticulously woven by dalit weavers.