Browsing by Author "Shreya"

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    Rural Immersion project : Grassroots innovation augmentation network - GIAN
    (MICA, 2021) Gulhane, Mrinai; Baluja, Pooja; Dar, Pranav; Azim, Raafid; Bhartia, Rupal; Shreya
    Simply by observing the world around, one can generally agree that the needs of rural women are often ignored. However, the exact nature of the needs and what can be done to improve the situation needs further investigation. MICA is proud of its initiative to have introduced a component of rural immersion as an integral part of the course on rural communication and marketing. The objective of the rural immersion experience is to expose us to rural realities with emphasis on understanding communication needs of rural people and market development. In this exercise we will seek to address the challenge of development / participatory communication to bring social change and in turn sustainable development. We will analyse the communication inputs which are used by marketers to gain competitive advantage in rural markets. Further, we will explore opportunities to re-design communication interventions for GIAN Foundation to help these women. . ‘