Browsing by Author "Shrivastava, Pooja"
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Item If content is king, who are ministers? : understanding audiences' journey towards ott video streaming services(Excel India Publishers, 2022) Shrivastava, PoojaItem More the merrier: Understanding the effect of available content choices over willingness to pay for over the top subscriptions by Shaphali Gupta and Pooja Shrivastava(Wiley, 2023) Gupta, Shaphali; Shrivastava, Pooja