Browsing by Author "Shukla, Tanya"

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    Evaluate social media impact, content strategy, engagement, and analyze competitors for insights and growth potential : with Sterling Accuris Wellness Pvt. Ltd.
    (MICA, 2024) Shukla, Tanya; Khatri, Rahul; Agarwal, Kanishk; Singh, Neeharika; Kumar, Mayank; Chauhan, Vineet
    We conducted the MIP in two phases- Immersion 1 (4-6 September, 2023) and Immersion 2 (11-14 Dec, 2023). During Immersion 1, we visited the corporate office of Sterling Accuris Wellness Pvt. Ltd., followed by a field visit to one of their laboratories. We conducted a comprehensive analysis of their operations and digital presence. Immersion 1 revolved around understanding the organization’s function and proposing possible solutions to enhance brand awareness, increase website traffic, and optimise marketing efforts. We deliberated over integrating AI technologies into marketing strategies, including researching AI-driven chatbot solutions, which will be an extension of their existing initiative. The previous report concluded with a set of actionable next steps, including sentiment analysis tools, SEO optimization tools, and marketing automation platforms.
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    Marketing Strategy For Newly Launched Service to Practice Climate-Smart Agriculture: With International Water Management Institute
    (MICA, 2025) Sengupta, Abhishek; Jha, Aditi; Agarwal, Harshini; Shukla, Tanya; Mishra, Utkarsh
    The objective of the project was to develop a marketing strategy and create promotional tools for Oorja Development Solutions. The aim was to increase the adoption of their newly launched service that includes soil health testing and the provision of climate-resilient seed varieties for smallholder farmers practicing climate-smart agriculture. Key Insights: ● Awareness and Perception: Farmers are aware of soil testing and climate-resilient seeds, but there is a significant gap in understanding their long-term benefits. Skepticism remains due to previous negative experiences with government-led initiatives. ● Soil and Water Concerns: Farmers reported declining groundwater levels and decreasing soil fertility, but they were hesitant to adopt new methods like soil testing due to satisfactory current yields. ● Competitor Influence: External organizations like the Aga Khan Foundation have built trust among farmers through educational materials and awareness, presenting a challenge in differentiating Oorja’s services. ● Economic Considerations: Farmers' adoption of new methods is driven by immediate economic benefits, with a preference for products that demonstrate tangible short-term results.