Browsing by Author "Singh, Siddharth"

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    Eexpectations v/s reality : a study on meme and real time marketing in India
    (Mudra Institute of Communications, Ahmedabad, 2021) Singh, Siddharth; Dharun Kasilingam
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    Rural research project : Sewa
    (MICA, 2017) Bairoliya, Ayan; Desai, Rohan; Koranne, Abhinav; Singh, Siddharth; Vashishtha, Ananya
    Under this organizational level plan, SEWA offered the students of MICA to develop marketing and communications strategy for the homestays listed on AirBnB in different regions of the state. We were a team of five students from MICA who got the opportunity to work on the live project to develop marketing and communication strategy for the homestays in Radhanpur and Bakutara in Gujarat. The objective of the project was to increase the exposure of these homestays on digital platforms, increase the preference of these homestays for the travellers and provide the organization with an action plan by doing thorough research about the homestays and the regions in which they were located.