Browsing by Author "Singh, Swastika"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Develop a Brand Collaboration Strategy for an Organic Honey Brand
    (MICA, 2023-02) Rawat, Aryaman; Dave, Bansari; Pinge, Shubhranshu; Singh, Swastika; Simha, R M; Shah, Rishabh
    Over the course of our research, communication with our client mentor and the faculty mentor, and our first jury feedback, Team Outliers decided to recalibrate their strategy and approach to reaching solutions for this Problem Statement. Earlier, we had reached out to a single segment of brand categories, i.e., Restaurants or Cafes, and their customers. We conducted primary research to investigate their perceptions, preferences, and buying behavior concerning honey. We got an understanding of honey's perception.