Browsing by Author "Srivastava, Utkarsh"

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    Allevents.in
    (MICA, 2018) Mulla, Aftabahmed; Srivastava, Utkarsh; Jain, Yashika
    The major problem that Allevents.in faces is that they don’t enjoy brand awareness among Indian consumers as they can among the foreign consumers. The problem statement that we are dealing with is about how to increase the brand awareness of All Events among consumers of Mumbai. The information that we had gathered till now points us in the direction that Allevents.in has strong competition with the likes of Events high, Bookmyshow when it comes consumer purchasing tickets for an event. Allevents.in also don’t possess significant amount of event organizers that sell their tickets through Allevents website. Allevents website faces also the challenge of high bounce rate as well the low average time spent on their website by the consumer.
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    Rural Immersion Programme: A Report on Kevdi Eco-tourism
    (MICA, 2019) Batchu, Sneha; Kakkireni, Vikram; Jain, Kriti; Bhuptani , Prerit; Srivastava, Utkarsh
    Kevdi is a well-stocked forest ecotourism site situated on the route connecting Jambughoda Sanctuary and Ratanmahal Sanctuary. It has a wonderful location as it is situated at the bank of a river. It comes under the Chhota Udepur forest division. There is an Eco Tourism Site 30 Kms from the township. The site is rich in biodiversity. Sloth bear, panther, hyena, giant flying squirrel are often sighted at the site. The nearby tribal communities depend heavily on forests and forestry activities. It is developed as an eco-tourism site due to the feel that it provides of rich forests and biodiversity. The main attraction of the campsite is the flying squirrel which can be spotted in the evening and sloth bears. The nearby tribal villages also give the tourists an interesting insight into the cultures of the tribes. The scenery of the hills surrounding the campsite also is an exhilarating experience for photographers. Tourists come into very close contact with nature at the Kevdi Ecological campsite and it is said that these people take back wonderful memories from this place and along with huge chunks of knowledge about the cultures of the tribes and also the ecosystem of the region.
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    Rural Immersion project : Vrutti - Value chain analysis of Custard Apple & identification of possible business avenues
    (MICA, 2020) Jain, Snigdha; Rath, Swetaprada; Chitra, Sruthi; Shah, Harsh; Srivastava, Utkarsh; Darbar, Zubin
    Located in the northern part of Bastar division, Kanker, around 150 kms away from here, has recorded a huge production of roughly 6,000 metric tonnes of custard apple (popularly known in Hindi as 'sitaphal') this year, as per local officials. Although, thousands of farmers in the district have been traditionally involved in the collection and sale of Sitafal, but it was in an unorganised manner and therefore they failed to reap profit from the fruiti. In a unique initiative by the district administration that could well serve as a model for villages across the country, the village womenfolk, traditionally involved in collection and selling of Sitaphal fruit, were brought together in an organised manner and trained in efficient collection and effective marketing so that they could get the best possible returns on the produce without being exploited at the hands of middlemen.