Browsing by Author "Sudha, Mari"
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Item A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph(Macmillan, 2008) Jain, Varsha; Dsouza, Alan; Sudha, Mari; Joseph, JoeItem Advertising during recession: An agency perspective from India by Varsha Jain, S. Roy & M. Shudha(NMIMS Management Review, 2012) Jain, Varsha; Sudha, MariItem Conceptualising celebrity endorsement: the Indian advertiser's perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani(Asian Media Information and Communication Centre (AMIC), Singapore, 2009) Jain, Varsha; Sudha, Mari; Daswani, AarzooItem Customer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo Daswani(ICFAI Journal of Brand Management, 2009) Jain, Varsha; Sudha, Mari; Daswani, AarzooItem How celebrities are used in Indian television commercials by Varsha Jain, Subhadeep Roy, Aarzoo Daswani an Mari Sudha(Indian Institute of Management, Ahmedabad, 2010) Jain, Varsha; Daswani, Aarzoo; Sudha, MariItem How celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani and Mari Sudha(Romania Journal of Marketing (2010: No. 04, October-December), 2010) Jain, Varsha; Daswani, Aarzoo; Sudha, MariItem What really works for teenagers: human or fictional celebrity by Varsha Jain, Subhadip Roy, Aarzoo Daswani and Mari Sudha(Young Consumers (2011: Vol. 12, No. 02), 2011) Jain, Varsha; Daswani, Aarzoo; Sudha, Mari