Browsing by Author "Thomas, Amy"

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    Rural Research Project: Findings based on a study done in a small village Karattai in Tamil Nadu
    (MICA, 2013) Thomas, Amy; Vaishnavi, M; Sriram, Vignesh
    1. Guided Observations: Observing the behaviour of the people staying there for around 10 days and being one amongst them (Ethnographic research). Observing the social structure, village structure, retail setting, purchase patterns, media consumption habits of the people over there. 2. Depth Interviews: In-depth interviews with different stakeholders of the village and common villagers of different castes and sections of the society. 3. Formatted Focussed Group Discussions: Intense FGDs with villagers of different castes and strata. 4. Drawing insights: Drawing insights from the qualitative data generated from these tools was made possible by the innovative means of writing a personal diary (every day) during the time spent in the village collecting data. This gave the researcher the time and scope to reflect on the first hand data by the way of transcribing every single detail of the day in one’s own manner of comprehension 5. All other relevant details have been collected in the form of photographs and notional maps.