Browsing by Author "Trivedi, Jay"
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Item Determinants of consumer loyalty towards celebrity-owned restaurants: The mediating role of brand love by Jay Trivedi(Wiley-Blackwell, 2020) Trivedi, JayItem Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement by Jay Trivedi(Taylor and Francis, 2020) Trivedi, JayItem Effect of influencer marketing on online impulse purchase: The mediating role of consumer-brand engagement by Jay Trivedi(IGI Global, 2021) Trivedi, JayItem Effect of influencer marketing on travelers' destination and hotel choice: The moderating role of advertising duration by Jay Trivedi and Parvinder Arora(Center for Culture-Centered Approach to Research and Evaluation (CARE), School of Communication, Journalism and Marketing Massey University, 2022) Trivedi, Jay; Arora, ParvinderItem Effect of vivacity on consumer’s e-car purchase intentions: The moderating role of personal environmental norms(Excel India Publishers, 2021) Trivedi, JayItem Examining the customer experience of using banking chatbots and its impact on brand love: The moderating role of perceived risk by Jay Trivedi(Journal of Internet Commerce, 2019) Trivedi, JayItem Exploring the role of social media communications in the success of professional sports leagues: An emerging market perspective by Jay Trivedi, Sigma Soni and Amit Kishore(Taylor & Francis Online, 2020) Trivedi, Jay; Soni, Sigma; Kishore, AmitItem Factors affecting consumers’ loyalty towards halal cosmetics: an emerging market perspective by Jay Trivedi(Inderscience Publishers, 2019) Trivedi, JayItem Investigating the factors influencing consumers' purchase intention for electric cars: An emerging market perspective by Jay Trivedi(Inder Science Publishers, 2020) Trivedi, JayItem Investigating the factors that make a fashion app successful: the moderating role of personalization by Jay P. Trivedi & Hemant Trivedi(Haworth Press Inc., 2018) Trivedi, JayItem Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer – a fashion industry perspective by Jay P. Trivedi(Inder Science Publishers, 2018) Trivedi, JayItem Measuring the comparative efficacy of endorsements by celebrities Vis-à-vis animated mascots by Jay Trivedi(Sage Publications & MICA, 2018) Trivedi, JayItem Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty: a study of Indian FMCG sector by Jay P. Trivedi(Inder Science Publisher, 2018) Trivedi, JayItem The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma Soni(Wiley-Blackwell Publishing Ltd., 2022) Trivedi, Jay; Kasilingam, Dharun; Arora, Parvinder; Soni, SigmaItem The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective by Jay Trivedi(Taylor and Francis, 2019) Trivedi, JayItem The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective by Jay Trivedi, Parvinder Arora and Sigma Soni(Taylor and Francis Ltd, 2022) Trivedi, Jay; Arora, Parvinder; Soni, SigmaItem The effect of viral marketing messages on consumer behavior by Jay Trivedi(South Asia Publications, 2017) Trivedi, JayItem The impact of social media communication on Indian consumers travel decisions by Jay Trivedi and Mitali Rozia(Deepak Ranjan Jena, 2019) Trivedi, Jay; Rozia, MitaliItem Wooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore(Inder Science Publishers, 2020) Trivedi, Jay; Deshmukh, Siddharth; Kishore, Amit