Browsing by Author "Varsha Jain"
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Item Can the consumer's religiosity add to the brand equity?(Mudra Institute of Communications, Ahmedabad, 2012) Utpat, Aditi Kiran; Varsha JainItem Comparing attitudes of consumers towards advertising and product placements(Mudra Institute of Communications, Ahmedabad, 2012) Sharma, Supriya; Varsha JainItem Conceptualizing the brand image of practice: a case of Yoga(Mudra Institute of Communications, Ahmedabad, 2016) Shah, Hardeek; Varsha JainItem Corporate identity in india: Means for sustainable competitive advantage and the use of digital media for forging relationships(Mudra Institute of Communications, Ahmedabad, 2015) Paul, Niriksha; Varsha JainItem Discovering digital self for luxury consumption in India(Mudra Institute of Communications, Ahmedabad, 2018) Neelakantan, Priyanka; Varsha JainItem Discovering information processing for the decision making of millennials in India(Mudra Institute of Communications, Ahmedabad, 2018) Bhullar, Angad Singh; Varsha JainItem Discovering strategies to manage brand reputation from negative content on social media for luxury branding(Mudra Institute of Communications, Ahmedabad, 2022) Kuthari, Anushka; Varsha JainItem Discovering the characteristics, media consumption habits and buying behaviour of generation z in the digital age(Mudra Institute of Communications, Ahmedabad, 2014) Khanna, Medhavi; Varsha JainItem Discovering the holistic perspectives of artificial intelligence for enhancing customer engagement by technology-oriented brands in India(Mudra Institute of Communications, Ahmedabad, 2018) Kakkar, Tamanna; Varsha JainItem Discovering the role of nostalgia in advertising on buying behavior of India consumers(Mudra Institute of Communications, Ahmedabad, 2015) Chandani, Komal; Varsha JainItem Does comparative advertising work on Indian Youth?(Mudra Institute of Communications Ahmedabad, 2010) Joshi, Vikrant Vilas; Varsha JainItem Drivers that impact purchase of luxury fashion brands in a retail store(Mudra Institute of Communications, Ahmedabad, 2011) Chauhan, Aanchal; Varsha JainItem E-commerce websites : the game changer's for luxury brands in India(Mudra Institute of Communications, Ahmedabad, 2012) Shitut, Rahul Kiran; Varsha JainPublication Effect of augmented reality while using social media influencers on customer engagement and purchase intention(MICA, Ahmedabad, 2023) Suryawanshi, Jigyasa; Varsha JainItem Effect of bitter and sweet eWoM on on intermediate stages of purchaser's decision making process(Mudra Institute of Communications, Ahmedabad, 2015) Arora, Jasbeersing; Varsha JainItem Effect of sequential, simultaneous and spill over usage of multiple-channel consumption by indian generation Y consumers and its influence on purchase behaviour(Mudra Institute of Communications, Ahmedabad, 2015) Boaz, Akansha; Varsha JainItem Effectiveness of celebrity endorsement in low involvement product category(Mudra Institute of Communications, Ahmedabad, 2011) Rana, Pragati; Varsha JainItem Experiential marketing in Indian luxury hotels(Mudra Institute of Communications Ahmedabad, 2012) Verma, Yasha; Varsha JainItem Exploring political brand personality and use of social media in its creation and maintenance(Mudra Institute of Communications, Ahmedabad, 2015) Chawla, Meetu; Varsha JainItem Exploring political brand personality and use of social media in its creation and maintenance(Mudra Institute of Communications Ahmedabad, 2015) Chawla, Meetu; Varsha Jain
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