Browsing by Author "Vora, Manasi"

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    How do micro-influencers affect the decision making for luxury fashion brands on instagram?
    (Mudra Institute of Communications, Ahmedabad, 2021) Vora, Manasi; Varsha Jain
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    Rural Immersion Project : Agriculture - CSPC
    (MICA, 2019) Vora, Manasi; Varma, Manoj; Singh, Shubhanshu
    The entire project was characterized by visits to various villages under two districts where we critically analyzed the execution plan of numerous interventions in agricultural practices promoted by CSPC. Through this process, we assessed the challenges that are faced in the execution of the schemes while identifying operational gaps that could possibly be bridged through better planning and management strategies. We got to understand their plight, problems and value system and their courage to cope up with the continuous natural and man-made calamities the farming sector facing. Being in MICA we've been able to empathize with people coming from diverse geographies and cultures but the social class being the same. While on this project, the most basic learning for us was that we got to empathize with people from a class entirely different from ours. We got to know about various agricultural interventions and initiatives taken up by TATA Trusts in all the villages we visited and observed the changing dynamics in farming at macro level such as decrease in average landholding size, increase in water salinity and the thought process of farmer in adoption of those agricultural practices. Everything was really well managed by the organization right from our induction at their Ahmedabad office to our site visits in the designated blocks, and we did not really face any difficulty during the entire course of our project. The facilitators at the sites had planned our visits beforehand and that smoothened the entire process of our research. The organization should communicate beforehand if there's any language barrier we might face so that we form our groups accordingly. For our group, since we had Gujarati speaking members, we had no difficulty, but the other groups under the organization did struggle.