Browsing by Author "Yagnik, Shailesh"
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Item MICAcase - MICA positioning dilemma(Mudra Institute of Communications, Ahmedabad, 2019) Yagnik, ShaileshItem Project Sangaath: With Deepak Foundation(MICA, 2025) Sud, Aditya; Malviya, Shivangi; V, Shreya; Karthik, Ajay; Upadhyay, Mithil; Dwivedi, Tanya; Yagnik, Shailesh; KomalThis report presents an in-depth account of the Rural Immersion Project undertaken in collaboration with Deepak Foundation across several villages in Tilakwada, a rural region in Narmada District, Gujarat. The project, titled Sangaath, was developed as part of a larger initiative to bridge gaps in government schemes, social welfare programs, and community-driven projects to improve rural livelihoods. The report details a comprehensive analysis of the impact, challenges, and benefits brought about by Deepak Foundation's activities, specifically in areas of healthcare, sustainable agriculture, women’s empowerment, education, and essential rural infrastructure. Through direct observation and interaction with the communities, we sought to assess the effectiveness of various programs, document success stories, and gather local perspectives on their social and economic needs. With qualitative insights gathered from ten villages, this report also identifies areas where Deepak Foundation’s interventions could expand to create deeper, more sustainable impacts on the lives of rural residents. By focusing on stories from individuals who directly benefit from these programs, the report aims to convey not only the statistics but also the human impact behind each initiative.Item Socio economic report 2020(MICA, 2020) Krishna, Rajneesh; Kasilingam, Dharun; Nagori, Viral; Mall, Sunita; Mehta, Rooshabh; Yagnik, Shailesh; Vani, VinaIndia has a tradition of collecting socio-economic statistical data through various sources including Population Census, National Sample Surveys, and as a by-product of administration. The advancement of digital technologies has enabled a growth in the availability of statistics. However, data gaps continue to exist on a number of emerging issues pertaining to geographies. It is critical to have statistics at various geographic levels for businesses, policymakers, researchers, and academia to effectively contribute to sustainable development. There has definitely been a significant improvement in the socio-economic development of India over the years. However, it is also evident that certain states, districts, and villages have outperformed the others leading to an imbalanced society. In-order to identify geographies that distinctly pose scopes for improvement, or demonstrates potential for business investments, it is necessary to have comparable statistical indicators. Recognizing this need, MICA-The School of Ideas, through MICA Marketing Intelligence (MIMI), has published this series of reports titled ÒSocio-Economic Report 2020Ó comprising of one book per state. The report presents 45 district level and 32 village-level indicators for all districts in a state and one village per district.Item Socio economic report 2021(MICA, 2021) Mehta, Shailendra Raj; Kasilingam, Dharun; Mehta, Rooshabh; Yagnik, Shailesh; Vani, VinaFurthermore, to understand India’s full diversity, one must analyze District level data since this diversity is lost at the State and National levels. But then another problem presents itself. The number and geographic definition of the Districts changes from time to time, both when new states are formed, as was the case with Telangana, and also when there is an administrative reorganization, which happens somewhere the other on a fairly regular basis. Therefore, the source, the frequency, and the geography of the data must all be harmonized. Further, from the large mass of data that is available, a meaningful choice must be made. In this Report, we have curated 62 carefully selected variables for each of India’s 600+ districts. This gives us over 40,000 pieces of individual data that have to be presented in a meaningful form. For this, we had to draw upon data presentation techniques. All this was made possible by the deep experience of the MICA team, which has put together this Report. Several members of this team have been working on these datasets for over two decades each. This expertise was acquired in curating one of India’s largest socio-economic data repositories Ð which is the MIMI database at MICA. Currently, this has data on over 10,000 separate variables, from which the 62 have been chosen. The MICA Socio-Economic Report 2021 is in line with MICAÕs mission of being at the forefront of Strategic Marketing and Communication Management.Item Study of the impact of biogas plant on social and economic, environmental, health, and safety: With Gujarat Govt. rural development department(MICA, 2023) Dave, Aayushi; Goel, Aastha; Kabra, Anuj; Jain, Aman; Madan, Tanmae; Sharma, Saransh; Yagnik, Shailesh; Manjani, AjitOver the past year, a significant transformation has been unfolding in Badalpur Village as the biogas scheme takes root. With 101 households actively participating, this initiative has brought about a wave of change and sustainability in the community. Remarkably, the biogas scheme is exclusively available to those who supply milk to Amul, a nod to the integral role of dairy farming in the region. Subsidies for the implementation of biogas plants have been made possible through a collaborative effort between the government and Amul, the renowned dairy cooperative. This collaboration not only underscores the importance of sustainable agricultural practices but also highlights the power of public-private partnerships in bringing cleaner energy solutions to rural areas. The initiative signifies a promising step towards reduced environmental impact, improved energy efficiency, and enhanced livelihoods for the residents of Badalpur. It also embodies the synergy between the agricultural sector, government support, and corporate engagement in fostering a greener and more sustainable future for the community.Item Watershed development component : with Pradhan Mantri Krishi Sinchayee yojnaa (PMKSY)(MICA, 2023) Tayal , Divyansh; Nayak, Krishna; Sharma, Parth; Bhagat, Saksham; Arora, Sanyam; Yagnik, Shailesh; Ramani, AlpeshWater remains at the helm of the intricate web of life, driving both ecological systems and human civilizations. However, in recent years, global climatic shifts and anthropogenic activities have posed significant threats to our water resources. Erratic rainfall patterns, prolonged droughts, and over-exploitation of water bodies have cast shadows over agricultural productivity and livelihoods, especially in rainfed regions. This challenge is particularly acute in India, a nation with a deep agrarian legacy, where a significant portion of its population is directly dependent on farming and related activities. Recognizing the gravity of the situation and the imperative to secure the future of its farming community, the Indian government launched the Pradhan Mantri Krishi Sinchaayi Yojana (PMKSY). This ambitious national mission embodies a commitment to bolster farm productivity and ensure judicious resource utilization, positioning water at its core. The Watershed Development Component (WDC) of PMKSY is a significant pillar of this mission. Originating from the framework of the ‘Integrated Watershed Management Program (IWMP)’ initiated in 2009-10, the program underwent a strategic amalgamation into the broader PMKSY in 2015-16.Item सामाजिक आर्थिक रिपोर्ट २०२१ (Socio economic report 2021(MICA, 2021) Mehta, Shailendra Raj; Kasilingam, Dharun; Mehta, Rooshabh; Yagnik, Shailesh; Vani, Vinaभारत में, सामाजिक -आर्क सांख्यिकीय डेटा को विभिन्न स्रोतों के माध्यम से एकत्र किया जाता है जैसे कि जनसंख्या जनगणना, राष्ट्रीय नमूना सर्वेक्षण और आधिकारिक सरकारी डेटा। डिजिटल तकनीक की प्रगति ने सांख्यिकीय डेटा की आसान पहुंच और उपलब्धता को सक्षम किया है। हालांकि, इस तरह के डेटा में कई कारणों से अंतर मौजूद होता है। ऐसे अंतर की वजह से यह महत्वपूर्ण हो जाता है कि विभिन्न हितधारकों जैसे व्यवसायों, नीति निर्माताओं, शोधकर्ताओं और शिक्षाविदों को सक्षम बनाने के लिए हर समय सटीक और अद्यतन किया जाए ताकि वे सतत विकास में प्रभावी रूप से योगदान कर सकें । भारत में पिछले कु छ वर्षों में सामाजिक-आर्क विकास में उल्लेखनीय सुधार हुआ है। हालांकि, यह भी स्पष्ट है कि कु छ राज्यों, ज़िलों और गांवों ने दूसरों से बेहतर प्रदर्शन किया है जिससे समाज असंतुलित हो गया है। भारत के ऐसे भौगोलिक क्षेत्र जो आगे सुधार की गुंजाइश रखते हैं, या विकास और व्यापार निवेश की क्षमता का प्रदर्शन करते हैं, उनकी पहचान के लिए और विभिन्न क्षेत्रों में तुलना की जा सके ऐसे सांख्यिकीय संके तक होना सर्वोत्तम है। इस आवश्यकता को ध्यान में रखते हुए, MICA-The School of Ideas ने “सामाजिक-आर्क रिपोर्ट 2021” प्रकाशित की है जिसमें प्रति राज्य एक खंड शामिल है। यह रिपोर्टसारे राज्य और केन्द्र शासित प्रदेशों में सभी ज़िलों के लिए 62 संके तक प्रस्तुत करती है।