Case Studies
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Item A comparative analysis of mobile marketing: A case study approach by Saumya Pant and Varsha Jain(2013) Pant, Saumya; Jain, VarshaItem Aava: Breaking into the B2C market by Varsha Jain(Oxford University Press, 2020) Jain, VarshaItem Audi's community-driven digital advertising approaches for India by Varsha Jain & Vashishtha Joshi(Routledge, 2021) Jain, Varsha; Joshi, VashishthaItem Bandana Jain at the sylvn studio: The journey of a woman from a contemporary artist to an entrepreneur who promotes sustainability by Viral Nagori(SAGE Publications, Ltd, 2022) Nagori, ViralItem Bharti Airtel: Marketing communication through content by Varsha Jain(Oxford University Press, 2020) Jain, VarshaItem Item Elephant: Strategy + Design by Gautam Raj Jain and Raunica Sethi(2007) Jain, Gautam Raj; Sethi, RaunicaItem From WorldCom to MCI by Satish C. Pandey(2006) Pandey, Satish C.Item Gucci's influencer-driven advertising approaches for Indian consumers by Varsha Jain & Vashishtha Joshi(Routledge, 2021) Jain, Varsha; Joshi, VashishthaItem Hanmer & Partners: A turning point in PR by Gautam Raj Jain and Raunica Sethi(2007) Jain, Gautam Raj; Sethi, RaunicaItem How to identify data anomalies and clean data by Ashutosh Dutt(Sage Publications Ltd., 2023) Dutt, AshutoshItem Hungama.com: The world of internet and mobile phones: unplugged by Gautam Raj Jain and Raunica Sethi(2007) Jain, Gautam Raj; Sethi, RaunicaItem Jaipur rugs: Phenomenal journey from the rustic Indian villages to the US market by Varsha Jain(Oxford University Press, 2020) Jain, VarshaItem Jupiter aqua lines ltd: Direction and growth dilemma by U T Rao(The Case Centre, Cranfield University, 2023) Rao, U.T.Item Magic films: The case of an Indian start-up by Kallol Das, M. Chatterjee and U.T. Rao(2012) Das, Kallol; Rao, U.T.Item Marketing brand Aava: Not as simple as water by Varsha Jain, S. Roy and Ashok Ranchhod(Emerald Publisher, 2013) Jain, Varsha; Ranchhod, Ashok
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