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Understanding the impact of packaging design on impulse buying behaviour for carbonated drinks among the gen-z audience

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dc.contributor.advisorBikram Bindra
dc.contributor.authorAgarwal, Manvi
dc.date.accessioned2024-01-04T12:21:07Z
dc.date.available2024-01-04T12:21:07Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5679
dc.language.isoen
dc.publisherMICA, Ahmedabad
dc.subjectgen-z audience
dc.subjectpackaging design
dc.subjectconsumer behaviour
dc.subjectcarbonated drinks
dc.titleUnderstanding the impact of packaging design on impulse buying behaviour for carbonated drinks among the gen-z audience
dspace.entity.typePublication

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