Content, content everywhere… . . How to reach and engageconsumers?: Brand nabhi sutra by Viral Nagori

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Date

2022

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Publisher

Emerald

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Citation

Nagori, V., & Magotra, C. (2022). Content, content everywhere… . . How to reach and engageconsumers?: Brand nabhi sutra. The Case Journal,18(4), 656-669. https://doi.org/10.1108/TCJ-02-2021-0041

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http://ir.mica.ac.in/handle/123456789/8018

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Case Studies