The celebrity endorsement reckoner: case analysis by Naval K. Bhargava
| dc.contributor.author | Bhargava, Naval | |
| dc.date.accessioned | 2024-01-21T18:43:53Z | |
| dc.date.available | 2024-01-21T18:43:53Z | |
| dc.date.issued | 2004 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7610 | |
| dc.language.iso | en_US | |
| dc.publisher | ICFAI Press | |
| dc.source | Case Folio (2004: Vol. 04, No. 01, January) | |
| dc.title | The celebrity endorsement reckoner: case analysis by Naval K. Bhargava | |
| dc.type | Other |
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