Assessing the consumer's perception of and response to advertising clutter in TV

Thumbnail Image

Files

200265.pdf (142.26 KB)

Date

2004

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5071

Collections

Dissertations and Thesis